It takes more than just typing in Facebook for a website to appear on your Google search results (or SERPS); every website uses some sort of SEO (known as search engine optimisation) to make it easier for people to find them, and if they don’t, they really should!

Search engines use a variety of processes and algorithyms to sift through results and pick out relevant landing pages, whilst hiding irrelevant results. To do this Google crawls through every word uploaded to a website’s page, picking out any keywords and phrases related to what you searched, as well as conducting a quality rating for user friendliness and optimisation for different devices.

Where does SEOcome into this? SEOis a way of setting up your website so that it’s easier to be found, using key words, phrases and even images to bring you the customers that are looking for your site and to push it to the top of their search results.

Every well-known website you use will have plenty of search optimisation, and chances are SEOis the reason why it’s so well known. Without SEO a website doesn’t stand a chance nowadays. With all the competition you need a good SEOsetup if you’re going to be found by your customers. Even if a customer is looking for your website in particular, they won’t be able to find it if it’s been shoved to the bottom of the search results by irrelevant websites that have better SEO.

Here at EP we understand how important SEOis for your website and we know that it shouldn’t go overlooked. But don’t worry if you’re still confused, just give us a call and we’ll explain everything you need.

HAVEN’T FOUND WHAT YOU’RE LOOKING FOR? WHY NOT TAKE A LOOK AT OUR OTHER DIGITAL MARKETING SERVICES 

Still have questions unanswered? Email our team at info@epmarketing.co.ukor call us on 01473 684 192 for details.